January 2022: YKK Italia renews its partnership with the National Chamber of Italian Fashion. The "Milan Fashion Week Men's Collection" is underway.
YKK Italia strengthens its bond with CNMI for 2022 thanks to the common intent to support the excellence of Made in Italy. There are several values in common with CNMI, such as support for emerging brands, through the competition dedicated to young students from Italian fashion schools – Milano Moda Graduate -, and the commitment in the field of sustainability, offering a series of products aimed at reduce the impact on the environment.
The partnership with the National Chamber of Italian Fashion begins in 2022 with the presence of YKK at the next Milan Fashion Week Men’s Collection scheduled from 14 to 18 January 2022 which includes a total of 54 brands on the calendar, 24 fashion shows, 25 presentations and 8 digital content.
All the events on the calendar can be followed on milanofashionweek.cameramoda.it, the platform launched on the occasion of the digital fashion weeks that has become a reference point not only for professionals but for all fashion lovers.
The appointments of the Milan Fashion Week Men’s Collection will be expanded all over the world, thus simultaneously covering all the time-zones, thanks to the international partners: Kommersant Publishing House for Russia; Tencent Video, for mainland China (excluding Hong Kong, Macao and Taiwan); The Asahi Shimbun, for Japan.
While, the Italian OOH streaming partner, Urban Vision, will broadcast them through the large screen positioned in Piazza San Babila in Milan. It will also be possible to view the contents of the Fashion Week in playback on YouTube thanks to the video channel partner Fashion Channel.